A few days before the first of the three concerts that Taylor Swift will be performing for the first time in Argentina, every aspect of his life generates daily interest – especially in his followers –, enhanced by the recent release of the remake of 1989 Taylor’s Version. In this context, her romance with Travis Kelce, of course, is no exception. Especially because of the importance that her love stories had for the composition of many of her songs.
The name of Travis Kelce would go unnoticed in Argentina if it were not forr Taylor Swift. He is an American soccer player, an activity that most Argentines can see as a combination between soccer and rugby. Only once a year, when the Super Bowl is played, this sport has additional interest because of the artists it chooses for the show that is held for this purpose, and because of the million-dollar figures that are paid for seconds of advertising.
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With own music. In that very American universe, Travis Kelce is one of its superstars. Since 2013, when he was selected from the draft – a process used in the United States to assign eligible players to teams – he has played for the Kansas City Chiefs. He was a quarterback for a while and is now positioned as a tight end. In general terms, this translates as follows: before Travis made the passes and now he receives them, ending up scoring the points. This role, finishing the plays, is the one that gave him the greatest visibility. Added to that circumstance is the signature that the player added to his scores: when he makes them at home, at Arrowhead Stadium, Fight For Your Right (To Party) by the Beastie Boys plays. In 2020 and 2023, Kelce achieved the ultimate goal with his team: winning the Super Bowl.
From rumor to romance. Dances, music and an energetic and cheeky way of being positioned him as a kind of popular idol in the United States. The rumors of the romance had started on September 24 of this year, when Taylor Swift went to the game that Travis’ team played at home against the Chicago Bears. From there, speculation about a potential romance began to grow. Obviously, the impact on the NFL (National Football League) was immediate, like every tile Swift steps on: the Chiefs-Bears game attracted the largest number of viewers that weekend and sales of Kelce’s jerseys increased by four hundred percent.
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Furthermore, since the singer’s appearance, an increase in ticket sales for her boyfriend’s team’s local games has been documented. And those good moods had a correlation on the field: with the presence of Taylor, The Chiefs had not been losing at home, which, as expected, increased the love for the singer on the Kansas side. The problem is that Taylor is on tour and can’t go to all her boyfriend’s team’s games. And the worst happened: last week she was absent and the Chiefs lost against the Denver Broncos 24-9. Travis himself had a tough time, in fact: the Broncos defense couldn’t score the most important conversion in the sport – which is also its specialty – the touchdown.
Sport and fashion. Travis Kelce has a very active Instagram account. He constantly uploads photos with daring looks, and others that seem to respond quite faithfully to fashion guidelines with brand clothing and accessories such as Louis Vuitton and Versace. This turning into a constant gateway to entering stadiums, getting off buses or planes when traveling to play in other venues, is a trend that happens especially among NBA players and in some, like Travis Kelce, that they cover in American football. The brands saw that in these moments of travel, athletes are not obliged to wear the “uniform” of the team and with anatomical measurements of models, they look like such and are risky in the combinations of garments and accessories. Travis Kelce is a perfect case of this combination of fashion and marketing.
To stream. And, in parallel, He started streaming and with his brother, Jason Kelce He has a podcast, called New Heights, that plays for the Philadelphia Eagles, another American football team. In fact, some of the talks he uploads to his channel are part of that fraternal project. In the last one, he sees them with a very complicit tone, evoking a childhood memory. Between laughter and a common past, the charismatic camaraderie of the Kelce brothers stands out in the video that, like almost everything that Travis uploads to his account, which has more than four million followers.
In addition, Travis has a clothing line, Tru Kolors, and a charitable foundation, called 87&Running, for children at risk of exclusion. “Our mission is to empower disadvantaged youth to achieve success by providing resources and support to their communities and cultivating their talents in the areas of education, business, athletics, STEM and the arts,” the foundation’s website describes. .
The post first appeared on www.perfil.com