Taylor Swift it’s officially billionaire and only the money produced during his last and most successful world Tour “Eras Tour“equals the economies of small countries, according to an analysis of Bloomberg. It thus becomes one of the few artists that has amassed so impressive fortunaalmost entirely through his musical career and its presentations live.
The prolific creation musical of Swiftyour ability to negotiate contracts streaming and his shrewd decision to re-record his first six albums are factors that allowed him to achieve this unimaginable financial successat a time when the musicians have lost influence on the industry. Furthermore, the close relationship he has cultivated with his millions of followers around the world, has strengthened its demographic base, more unified than that of any political party.
The tour Erasonly comparable to a Super Bowl in terms of magnitude and that has visited numerous cities around the planet, has been the trigger in the fortuna from pop starboosting his net worth beyond $2 billion Dollars.
It is tour musical It’s not over yet and it’s already broken records, sparked a ticket frenzy and even generated the equivalent of a small earthquake by the volume of assistance. The 53 concerts from singer in USA This year they contributed 4.3 billion Dollars to the country’s gross domestic product, according to estimates by Bloomberg.
The analysis of Bloomberg it’s based on assets y Profits confirmed or traceable from publicly disclosed figures. The estimated value of its musical cataloghis five properties and the profits obtained from contracts of streamingsales of musicentries from concerts y goods. The impact of income tax, production costs and travel of the company was also considered. tour, and commissions paid to managers and agents. The artist and his team did not respond to requests for comment, he confirmed Bloomberg.
The return of Swift to the stage came just when the world, tired of the absence of live events due to the pandemicwas willing to spend, which helped the tour Eras to raise more than 700 million Dollars in ticket sales for shows made to date.
Furthermore, the average cost of Appetizer was 254 Dollarsalthough many paid significantly higher amounts in the market for resale. And we still need to add the figures that turn Eras generate when you resume your shows next month with nine concerts in South America.
In the economy of music, Swift has proven to be a considerable commercial power. “There is a whole ecosystem that she has built and it is very lucrative for her,” he said. Alice Endersprincipal investigator at Enders Analysisinterviewed by Bloomberg. With a fan base that has grown alongside the 33-year-old singer in an era where the trust and intimacy are naturally established online, the Internet has allowed Swift marketing their music to their fan base much easier than to the culturally dominant stars of yesteryear.
The devotion of his followers has fueled the ticket sales for concerts, but also vinyl records, bracelets, beads, sequins, plane tickets and billions of broadcasts of their songsboth new and recently re-recorded. Swift He still has 89 more concerts to perform.
In the cities where Swift was presented, the use of public transportation increased and the hotel occupancy it shot itself. Saint Clarethe technology-rich city located in the north of Californiabriefly became “Swiftie Clara”. In Seattlefans of Swift who danced caused seismic activity equivalent to a magnitude 2.3 earthquakereported CNN.
Swift has learned from the disadvantages and mistakes of previous generations in the music industry. John Lennon y Paul McCartney of The Beatles They lost the publishing rights to their music at the beginning of their career. When these rights were auctioned years later, McCartney was surpassed by Michael Jackson.
The same Swift abandonment Spotify years ago because he considered that the royalties paid to artists were unfair, although some time later he rejoined the music platform where he has more than 101 million monthly listeners. But it is the touring what has emerged as one of the most lucrative endeavors for musicians.
Even after the tour craze fades and Swift may not be at the pinnacle of global pop culture, he will still have millions in earnings to show for his reign at this moment in entertainment history. At 33 years old, she has great potential to future earnings. “Every endorsement, partnership and business move he makes is part of a larger, meticulously constructed plan,” he told Bloomberg Stacy Jonesfounder of marketing agency Hollywood Branded.
Taylor Swift12-time award winner Grammy, has also reached a great milestone in his career, this time at the film box office. His concert film, “Taylor Swift: The Eras Tour”raised approximately USD 96 million of dollars only in your weekend premiere in USA y Canadaaccording to what was reported by the movie chain AMC. A figure converts to “Eras” the highest-grossing concert film domestically during its opening weekend.
As published by CNNthe short film also generated around 32 million dollars in international sales, ranking first at the box office in United Kingdom, Mexico, Australia, Germany and the Philippines. It is expected that “Eras” premieres in Brazil, South Korea, Malaysia, Singapore, Taiwan and Hong Kong On November 3.
Las domestic sales box office 96 million of dollars far surpassed its competitors, including “The Exorcist: Believer” y “Paw Patrol: The Mighty Movie”. Furthermore, the tour of “Eras”which began in spring and will continue through much of next year, has had a significant impact on upcoming collections.
The movie “Eras” offers fans who were unable to obtain tickets the opportunity to sing, dance, dress up and share handmade tour bracelets with other fans of Swift. Directed by Sam Wrenchthe feature film lasts almost three hours and was filmed over three nights at the stadium SoFi of The Angels this summer.
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