Danilo Miranda dies, aged 80

The culture begins the week of mourning. Hospitalized since the beginning of October in the capital of São Paulo, Danilo Miranda died on the night of Sunday, October 29th. The cause of death has not yet been released. The wake of the regional director of the Social Service of Commerce in the State of São Paulo (Sesc/SP) will be open to the public, from 10am to 3pm, at the Sesc Pompeia theater (Rua Clélia, 93). At 5pm, in Itapecerica da Serra (SP), the cremation takes place at the Horto da Paz Cemetery.

Elderly man with a white goatee appears posing sideways with the city of São Paulo in the background.  Buildings appear and also a very large swimming pool.  He shows a slight smile and wears a black suit and prescription glasses.
Danilo Miranda was head of Sesc in São Paulo for almost 40 years (image: Fernanda Procópio)

The death was announced early in the morning on the official profiles of Danilo Miranda and also on Sesc SP, through a statement from his press office.

“In this moment of great consternation for all of us, on behalf of the Presidency, the Regional Council and the staff of Sesc SP, we pay our solidarity and sincere condolences to Danilo’s family and friends, and our tribute to the dear director and companion” , says part of the note.

Danilo Santos de Miranda was born in Campos dos Goytacazes (RJ), in April 1943. Specialist in cultural action, he graduated in philosophy and social sciences, having carried out additional studies at the Pontifical Catholic University and Fundação Getulio Vargas, in São Paulo, and at the Management Development Institute, in Lausanne, Switzerland. In parallel to his work at Sesc, where he was regional director since 1984, over the last 20 years he has participated on the Board of Itaú Cultural and, more recently, on the Board of Fundação Itaú, in addition to being an advisor at Associação Pró-Dança and the São Paulo Biennial, and participating in the Todos pela Educação program, among others. He was president of the Steering Committee of the World Cultural Forum, in 2004, and president of the Brazilian Commissioner of the Year of France in Brazil, in 2009.

An elderly man speaks in front of a microphone on a dark stage, where the word Inspire is written in neon in the background.  He wears a brown suit, with a red tie, and prescription glasses.
Danilo Miranda was honored in the Inspire category for his performance leading Sesc/SP at the Milú Villela Award Itaú Cultural 35 Years (image: Marco Ankosqui/PolettiFilmes)

One of the honorees at the Milú Villela Award in November last year, Danilo Miranda represented the verb “inspire”. Read the profiles of the winners in the publication below.

Find out more about the Milú Villela Award – Itaú Cultural 35 Years.

Elderly man in a brown suit and red tie is hugging a woman holding an award.  They both smile.  She has straight hair in a bob cut.
Danilo Miranda received the Milú Villela Award Itaú Cultural 35 Years of Inês Bogéa, director of São Paulo Companhia de Dança (image: Marco Ankosqui/PolettiFilmes)

The honorees also won a series, Trajectories, about his life and activities in the world of culture. All episodes are available on Itaú Cultural Play.

At the beginning of the covid-19 pandemic, in May 2020, Itaú Cultural launched the series Dialogues, in which the then director Eduardo Saron spoke with managers, producers and names in culture. The premiere took place with Danilo Miranda and can be seen in full in the video below.

“I say goodbye to the greatest Minister of Culture that Brazil never had. Art and culture overflowed and will continue to overflow through the beauty, generosity, ethics, wisdom, dedication and love of Danilo Miranda”, said Eduardo Saron, president of Fundação Itaú. “My master! Whenever we had the opportunity to talk, I called him master! Your strength and dedication are constant sources of inspiration for me. You are kind, visionary and your legacy will be forever remembered.

Already Observatory Magazine 34published digitally in April this year, Danilo Miranda wrote an article on the importance of improving measurement and accounting methodologies to know the real economic impact of culture in Brazil.

“Understanding and generating visibility for the different gains brought by cultural and creative activities are decisive for their development and, consequently, for Brazilian economic development”, says part of the article.

Read here in full.

The post first appeared on www.itaucultural.org.br

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