Consumers withhold purchases while waiting for super discounts

Electronic consumers withheld their purchasing decisions in the last 10 days while waiting for the Special discounts and proposals for financing that will begin to govern from hour zero tomorrow, when a new edition of the Cyber Monday, organized by the Argentine Chamber of Electronic Commerce (CACE).

Sales in more than 46,000 Argentine stores marked in recent days a decrease in the number of purchase orders of 19% and in products of 23%, compared to the previous ten days, according to a survey delivered to Télam by the Tiendanube platform.

“We can observe a similar behavior of consumers year after year in the days before the big e-commerce discount events. Sales usually decrease because users are expectant of the promotions that brands offer,” commented the person in charge for Argentina of Tiendanube, Franco Radavero.

“Total purchase orders fell 19% compared to the previous 10 days. This figure shows how consumers postpone their purchases while waiting for the discount event,” the report indicated.

He added that “the number of products sold was reduced by 23% in the last 10 days”, and among the sales made in that period the average was 3 products per ticket, compared to 4 per operation in the previous days.

Cyber ​​Monday: which are the items that fell the most in the run-up to the event

By breaking down the information by category, the Home and Garden category was the one that registered the greatest drop in sales (20%), followed by Dress which reduced sales by 16% and Health & Beauty which fell 7%.

Among the purchases made in the last 10 days, 62% were paid by credit card and of these, 58% were paid in one installment, 30% in 3, 9% in 6 and 3% in 12 or more installments.

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What is Cyber ​​Monday and how long will it be in effect?

Cyber Monday it’s a online sales event organized by the Argentine Chamber of Electronic Commerce (CACE) which will take place at the beginning of November. For three days, users will be able to find promotions and discounts on all types of products belonging to the most important brands from the country.

The eleventh edition of Cyber Monday seek to follow strengthening the digital economy. It is worth mentioning that for this opportunity there will be a series of news on the websitefor one much more personalized shopping experience. In turn, they will participate more than 900 brands and, of the total registered, 245 are located in the interior of the countryrepresenting 27% of them.

Besides, Cyber Monday will have 11 categories available of products which are: Electro and Techno; Trips; Furniture, Home and Deco; Clothing and Footwear; Sports and Fitness; Supermarket; Health & Beauty; Motorcycles and cars; Babies and Children; Services; and Various. Through the official site of the event, users will be able to find discounts in more than 15,000 productsin a single place and with the support of the ACE.

The event will be Monday 6th to Wednesday 8th November. In this eleventh editionwill have more than 900 participating brandswithin which they will participate more than 100 for the first time. In turn, of the total number of registered brands, 245 are companies located in the interior of the countryrepresenting 27% of them.

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